orange organic produce co.
FICTIONAL PROJECT
For this project I was tasked with creating a fictional brand and identity that included concept creation, logo development, and asset rollout. The idea of 'orange’ denotes a feeling of freshness, playfulness and happiness so I created a grocery delivery service that focused on fresh and local foods. I wanted to keep that same energy alive through the branding through the use of bright and lively tones, playful typefaces and vector illustrations.
