LA Luna Hair Academy is a brand-new cosmetology school bringing the California lifestyle to Springfield, Missouri. In a market of traditional beauty schools, I created a brand from the ground up that feels more like a destination than a classroom: a minimal logo mark, a soft palette of pastel beach tones, and a voice that's relaxed, confident, and aspirational. I developed the full identity system and carried it through the website, print collateral, social media, and copy, so prospective students experience the same sunny L.A. energy at every touchpoint.
Client — LA Luna Hair Academy
Services — Brand launch & identity, Logo design, Web design, Print design, Social media, Copywriting
